Jay Cusato is my guy.  He’s got an awesome project in the works.


In Brooklyn, New York, tucked away on hill a, surrounded by a park and a cemetery, there is a less than a square mile neighborhood named “Windsor Terrace.” Farrell’s Bar & Grill has stood on a corner in Windsor Terrace across nine decades as a quintessential American neighborhood bar. “Why Farrell’s?” will endeavor to explain how this unassuming local watering hole, has outlasted dozens of other local bars and businesses, survived NY real estate, blackouts, gentrification, 14 presidents, 39 wars, stock market crashes and has remained largely unchanged since its founding to remain an important staple of its community today.

Farrell’s is more than a Brooklyn bar that has a reputation of having the coldest tap beer in New York City. It’s a town hall, a community center, a place to get caught up with friends and family from the neighborhood, a meeting place for a celebration or to hear the sad news of the passing of an old friend, not just for the people of Windsor Terrace but all over New York City. Many of its patrons are expatriate regulars who have been forced out of the neighborhood with high rents, but still go home again to Farrell’s for news of Windsor Terrace. At the very end of the long original 39’ mahogany bar, next to the side entrance to Farrell’s, is a large corkboard where along with notes of apartments for sale or rent, are wake and funeral notices. What makes this place such an eternal destination? Is it because for decades they’ve famously served their crisp beer in Styrofoam containers making it easy for a customer to take one to go? Or, does it have more to do with the people behind the bar? Perhaps the success of Farrell’s is a testament to Eddie Farrell, the longtime owner who put his heart and soul into Farrell’s and the Windsor Terrance community. Eddie didn’t just run the bar for the majority of his life, more importantly, he made it and himself intrinsic to the community.